What would be considered as 'professional conduct'?

Professional conduct in the context of real estate and other professions is fundamentally about adhering to ethical standards and practices that are recognized in the industry. This encompasses behaviors that ensure trust, integrity, and respect towards clients, colleagues, and the profession as a whole.

Choosing to engage in ethical behavior aligned with professional standards means being accountable for one's actions, maintaining transparency in transactions, and prioritizing the interests of clients. It involves following established guidelines and codes of conduct set forth by governing bodies, such as the Nova Scotia Association of Realtors. By exemplifying such behavior, a real estate professional fosters a positive image for themselves and their industry while also building long-lasting relationships based on trust and mutual respect.

In contrast, other options like following personal beliefs or focusing solely on profitability do not align with the broader expectations of professional conduct as they may lead to conflicts of interest and undermine client relationships. Ignoring client feedback also detracts from the responsibility to serve clients effectively and meet their needs.