What must promotional claims regarding personal performance levels be?

Promotional claims regarding personal performance levels must be properly substantiated and not misleading to maintain transparency and uphold ethical standards in real estate practices. This means that any claims made by a realtor about their sales achievements, market expertise, or client satisfaction must be backed by verifiable data or evidence, such as sales reports or client testimonials, to ensure accuracy. This requirement is essential for building trust with potential clients and maintaining the integrity of the real estate profession. By ensuring that these claims are not misleading, realtors avoid potential legal issues and foster a more honest marketplace. This emphasis on substantiation protects both consumers and professionals by promoting honest communication.