What is the purpose of an incentive offered by a brokerage in real estate?

The purpose of an incentive offered by a brokerage in real estate is primarily to attract buyers. Incentives, such as financial bonuses, discounts, or other benefits, are designed to motivate potential clients to engage with the brokerage's services. By providing attractive offers, brokerages aim to differentiate themselves from competitors, increase their market presence, and ultimately drive sales and interest in their property listings.

In this context, incentives serve as a tool to enhance the appeal of properties and encourage buyer engagement, making it easier for agents to showcase their listings effectively. This strategic approach caters to the real estate goal of effectively connecting buyers with suitable properties while fostering a competitive market environment.