What is a market evaluation coupon?

A market evaluation coupon serves as a voucher for a complimentary market valuation, which allows potential clients to receive an assessment of their property's market value without incurring any costs. This can be an enticing offer for homeowners or sellers who may be considering entering the market but are unsure of their property’s worth.

Providing a complimentary market valuation can serve as a marketing tool for real estate professionals to attract clients, as it demonstrates a willingness to offer value upfront. This approach can help build trust with potential clients and position the agent as knowledgeable and helpful, encouraging them to consider other services offered by the agent.

In contrast, while discounts on fees for real estate transactions might be appealing, they do not align with the primary purpose of a market evaluation coupon. Additionally, it is not categorized as a type of advertising standard nor is it a legal requirement for real estate agents; its designation as a complimentary service makes it distinct from these other concepts.