What does 'Desire' in the AIDA Formula promote?

In the AIDA Formula, 'Desire' specifically focuses on creating an emotional connection and interest in the product. This stage encourages potential buyers to see how the property fulfills their needs and desires. By promoting the benefits of the property, the messaging highlights how it can enhance the buyer's lifestyle, solve problems, or meet specific desires.

For instance, instead of just listing the features (like the number of bedrooms or square footage), showcasing how these features translate into benefits—for example, a spacious kitchen for family gatherings or a home office space for remote work—helps to stir up the Desire aspect. This emotional appeal is crucial in persuading buyers to consider the property not just as a transaction, but as a potential home that aligns with their aspirations and lifestyle preferences.